The People Behind
The Pipe
2023–2024 INTEGRATED CAMPAIGN
Established in 1901, Charlotte Pipe and Foundry is an industry-leading manufacturer of cast iron and plastic pipe and fittings.
We developed a campaign to highlight Charlotte Pipe’s strong character, deep kinship, and impactful leadership, which are best exemplified by its people behind the pipe.
Through a series of print ads, out-of-home signage, and event collateral, the campaign brings forward the grit, integrity, and personality that drive every product and every partnership — reminding customers of the trusted character behind the brand.
Campaign Creative Team
Art Direction | Kelly Gilbert + Ida Österman
Creative Directors | James Ward + Greg Edwards
Copywriting | Rachel Baker
Agency | Wray Ward
Campaign Guidelines
I helped create campaign guidelines to establish how to apply the People Behind the Pipe concept to copy and design across all creative assets — creating a cohesive brand look.
