The People Behind
The Pipe
2023–2024 INTEGRATED CAMPAIGN
Established in 1901, Charlotte Pipe and Foundry is an industry-leading manufacturer of cast iron and plastic pipe and fittings.
We developed a campaign to highlight Charlotte Pipe’s strong character, deep kinship, and impactful leadership, which are best exemplified by its people behind the pipe.
Through a series of print ads, out-of-home signage, and event collateral, the campaign brings forward the grit, integrity, and personality that drive every product and every partnership — reminding customers of the trusted character behind the brand.
Role
Art Director + Designer
Collaborators
Creative Directors — James Ward + Greg Edwards
Art Director + Designer — Ida Österman
Copywriter — Rachel Baker
Photographer — Justin Smith
Agency — Wray Ward
Deliverables
Print Ads
Campaign Guidelines
Event Signage
Large-scale Environmental Graphics
Posters
Campaign Guidelines
I helped create campaign guidelines to establish how to apply the People Behind the Pipe concept to copy and design across all creative assets — creating a cohesive brand look.
