The People Behind
The Pipe
2023–2024 INTEGRATED CAMPAIGN
Established in 1901, Charlotte Pipe and Foundry is an industry-leading manufacturer of cast iron and plastic pipe and fittings.
We developed a campaign to highlight Charlotte Pipe’s strong character, deep kinship, and impactful leadership, which are best exemplified by its people behind the pipe.
The campaign brings forward the grit, integrity, and personality that drive every product and every partnership — reminding customers of the trusted character behind the brand.
My Role
Art Director + Designer
Collaborators
Creative Directors — James Ward + Greg Edwards
Art Director + Designer — Ida Österman
Copywriter — Rachel Baker
Photographer — Justin Smith
Agency — Wray Ward
Deliverables
Print Ads
Campaign Guidelines
Event Signage
Large-scale Environmental Graphics
Posters
Event Banners
Campaign Guidelines
I helped create campaign guidelines to establish how to apply the People Behind the Pipe concept to copy and design across all creative assets — creating a cohesive brand look.
Print Ads
