Nourish Up

Loaves & Fishes and Friendship Trays, two trusted food nonprofits in Mecklenburg County, had recently merged and needed a new brand to reflect their unified mission and longstanding impact. As part of the creative team at Wray Ward, we helped guide this transition through name exploration and the development of a cohesive brand identity, including a logo, color palette, and tagline. The result, Nourish Up, honors their legacy while introducing a fresh, uplifting vision for fighting hunger with dignity and equity.