Yo Quiero

SUMMER OMNI-CHANNEL CAMPAIGN

My team and I at Wray Ward developed Yo Quiero Perros, an integrated, social-first campaign that brings the Yo Quiero brand to life through a vibrant cast of Chihuahuas — each representing a different dip flavor. By tapping into the internet’s love for dogs (especially Chihuahuas), we reinforced the brand’s playful personality and flavorful variety. Through short-form videos, memes, GIFs, interactive polls, and animated Instagram stickers, we invited audiences to get curious about the brand and explore all the dips that do.

Role
Art Director + Designer

Collaborators
Creative Director — John Roberts
Copywriter — Megan Johnson
Strategist – Buffy Kelly
Agency — Wray Ward

Deliverables
Paid social ads
Digital out-of-home signage
Suite of animated gifs

Project Length
April 2025–Present

The Ask

Yo Quiero needed to grow brand awareness and drive shoppers to find their dips in-store, but the products weren’t easy to track down. To break through, we had to build brand love first and create a sense of discovery that would get people clicking the store locator.

The Idea

We introduced a whole crew of Yo Quiero Perros — fun, memorable Chihuahua characters that embodied each dip’s flavor and attitude. Through humorous, shareable content we turned snack breaks into personality-driven entertainment—and gave shoppers a reason to go get their hands on the dips.