Ready, Set, Complete.
2024 OMNICHANNEL CAMPAIGN
Metrie needed a compelling way to communicate the time (and cost) saving benefits of their refinished millwork to builders. Our goal was to refine their messaging and develop creative marketing tools that would increase builder engagement and drive purchases.
With this campaign we emphasized the efficiency and reliability of Metrie Complete, positioning it as the smart choice for builders looking to streamline their workflow without sacrificing quality.
My Role
Art Director + Designer
Collaborators
Creative Directors — James Ward + Heather Dumford
Mascot Illustrator — Ida Österman
Copywriter — Rachel Baker
Agency — Wray Ward
Deliverables
Direct Mailer Kit
Direct Mail Trifolds
Direct Mail Series
A set of two custom-designed direct mail pieces and a mailer box featuring moulding samples and touch-up accessories. Each mailer is sealed with blue painter’s tape, which, when peeled back, reveals a hidden savings message — reinforcing the ease and efficiency of Metrie Complete.
