Yo Quiero
Loaves & Fishes and Friendship Trays, two trusted food nonprofits in Mecklenburg County, had recently merged and needed a new brand to reflect their unified mission and longstanding impact. As part of the creative team at Wray Ward, we helped guide this transition through name exploration and the development of a cohesive brand identity, including a logo, color palette, and tagline. The result, Nourish Up, honors their legacy while introducing a fresh, uplifting vision for fighting hunger with dignity
and equity.
Role
Art Director + Designer
Collaborators
Creative Director — John Roberts
Copywriter — Megan Johnson
Strategist — Buffy Kelly
Agency — Wray Ward
Deliverables
Paid social ads
Digital out-of-home signage
Suite of animated gifs
Project Length
April 2025–June 2025
Summer Social Campaign: Yo Quiero Perros
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
