Cast Iron Cities
2024–2025 CAMPAIGN
Charlotte Pipe and Foundry commissioned a campaign celebrating its presence in NYC, Boston, and Chicago. Bold, gritty visuals highlighted the brand’s role in shaping each city and reinforced pride in partnering with the industry leader.
ROLE
Art Director & Designer
DELIVERABLES
Print Ads
Posters
Out-of-Home Signage
Concept
PROBLEM Charlotte Pipe needed to celebrate longstanding partnerships in NYC, Boston, and Chicago while reminding engineers and contractors why the market leader remains the most trusted choice.
INSIGHT Charlotte Pipe’s products are literally built into the infrastructure of America’s most iconic cities.
IDEA Turn city skylines into proof of partnership, showing how Charlotte Pipe has helped shape NYC, Boston, and Chicago from the inside out.
Posters were sent to customers in mailer tubes printed to resemble a cast-iron pipe.
Results
Charlotte Pipe continued running the campaign across multiple industry publications throughout the year, extending the life of the creative beyond the initial launch.
The city-specific approach reinforced the brand’s leadership while strengthening connections with local customers in NYC, Boston, and Chicago.
Additional Explorations
CREATIVE TEAM
CDs: James Ward & Greg Edwards
Art Director & Designer: Kelly Gilbert
Designer: Dave Haire
Copywriters: Rachel Baker & Ray Boome
Agency: Wray Ward
The work doesn’t stop here.
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