VELUX Skylights
2025 OMNICHANNEL CAMPAIGN
VELUX had never told the story of emotional connection their skylights create.
The Great Indoors brought that story to life across a full campaign, including a brand video and supporting assets.
It highlights how natural light, fresh air, and quiet moments of nature shape everyday life. The campaign positions VELUX as a spark for meaningful, light-filled homes.
ROLE
Designer + Storyboard Illustrator
Designed campaign assets and illustrated storyboards for the TV spots.
DELIVERABLES
TV Spots • Paid Social • Email •
Print Advertorial
THE IDEA | The Great Indoors
Natural light transforms everyday interiors into places of adventure, imagination, and escape. VELUX skylights bring the outdoors in.
:45s Spot
:30s Spot
:15s Spot
Storyboards
I illustrated storyboard frames visualizing the concept
and camera direction for the final TV spot.
Click to view full screen.
Campaign Extensions
CREATIVE TEAM
CDs: John Roberts + Heather Dumford
Art Director: Dave Haire
Copywriter: Rachel Baker
Director: Justin Smith
Agency: Wray Ward
FILM PRODUCTION CREDITS
Director: Justin Smith
Director of Photography: Andy Lilien
Photographer: John Roberts
Producers: Thom Blackburn, Devon Newton, & Jorge Khuly
Editor: Steven Thomas
VFX: Jason Forster
Music: Musicbed
The work doesn’t stop here.
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