The Great Indoors

30s TV SPOT

VELUX has always championed the power of daylight, but they had never told a story that captured the emotional connection their skylights create. The Great Indoors set out to change that by exploring what it truly feels like to be home, where natural light, fresh air, and quiet moments of nature shape everyday life.

The spot follows multiple families in four unique rooms, each showcasing different skylight products, ceiling styles, and architectural details. The range of homes and people makes the message universal and shows how anyone can enjoy a fresh perspective from above.

My Role
Designer

Collaborators
Creative Directors — Heather Dumford and John Roberts
Art Director — Dave Haire
Copywriter — Rachel Baker
Director — Justin Smith
Agency — Wray Ward


Deliverables
TV Spots
Storyboards

STORYBOARDS

I illustrated storyboard frames visualizing the concept and camera direction for the final TV spot.

:45 TV SPOT

:30 TV SPOT

:15 TV SPOT

TV Spot Production Credits

Director — Justin Smith
Director of Photography — Andy Lillian
Producers — Thom Blackburn, Devon Newton, and Jorge Khuly
Music — Musicbed
Editor — Steven Thomas
Agency — Wray Ward

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Petrov — Album Art + Visual Identity

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Fortune Outdoors — Branded Editorial + Guidelines