¡YO QUIERO!

2025 INTEGRATED CAMPAIGN

Dips are a staple at snack time, parties, and gatherings, but most brands feel familiar and safe. Yo Quiero had the flavors people love, but its personality hadn’t broken through. Our goal was to give the brand a bold, confident voice that could live everywhere from social and display to out-of-home. We built a flexible, creative platform to make the brand impossible to scroll past.

Role
Art Director + Designer

Collaborators
CDs — John Roberts + Buffy Kelly
Copywriter — Megan Johnson
Agency — Wray Ward

Deliverables
Paid social ads
Digital out-of-home
Display ads
Animated gifs
Instagram highlight covers

  • Most people pick dips quickly, by habit or familiarity, without thinking twice. Yo Quiero needed a way to be recognized and remembered by young buyers.

  • Gen Z and Millennials connect with brands that show personality and attitude. Bold visuals, humor, and a strong identity make a brand memorable and drive recognition both online and in stores.

  • We brought the brand to life with three content categories.

    SNACK IN HAND: Bold nails and layered accessories turn dips into a style statement.

    TALKING TUBS: Anthropomorphized tubs making the packaging impossible to miss on the shelf.

    PERROS: Cheeky unofficial mascots that make Yo Quiero instantly shareable.

CONCEPT ONE

snack in hand

Yo-Quiero-Phone-Mockups.png
YQ-new.png
Yo-Quiero-Outdoor-Billboard.png

CONCEPT TWO

talking tubs

YQ-Tubs-Gradient-2.gif
Yo-Quiero-Tubs-Display-Set.png

CONCEPT THREE

PERROS

YQ-Stories.png
Yo-Quiero-Display-Set.png
YQ-Billboard-Mock-3.png

ORGANIC SOCIAL extensions

INSTAGRAM HIGHLIGHT COVERS + ANIMATED GIPHY STICKERS

Yo-Quiero-Instagram-Mockup-highlights-v2.png
YQ-Stickers3.gif
YQ-Phone.gif
StickersYQYQ.gif

✶ results

  • +26% sales increase across eight test markets

  • $1.3M sales lift from a modest media spend over three months

  • 11.4M impressions and 70K+ clicks across midyear campaigns

Next

Clopay — Integrated Campaign