Doors That Make a Statement
2023–2025 OMNICHANNEL CAMPAIGN
Clopay is North America's first choice for customizable garage doors, offering homeowners and residential architects endless design possibilities. To illustrate how these doors do more than function — they make a statement — our campaign transforms them into the message itself.
The campaign features 3D typography seamlessly integrated into garage door photography, with the doors forming the letter "O" in bold, statement-making words. This concept reinforces how Clopay garage doors open up a world of design potential.
My Role
Art Director & Designer
Collaborators
Creative Directors — James Ward, Heather Dumford
Copywriter — Rachel Baker
Agency — Wray Ward
Deliverables
30s OTT Spot
Print Ads
Social + Digital Ads
Brand Lookbook
Print Ads
A series of full-page ads featured in publications including Southern Living, HGTV Magazine, and Residential Design.
Digital Ads
A collection of high-impact digital campaigns, including Pinterest ads, LinkedIn lead-generation ads, and engaging carousels.
STORYBOARDS
Power Gawkers
For Clopay's latest TV spot, I worked with the creative team to develop storyboards, shaping the humorous concept of gawking neighbors stopped in their tracks by enhanced curb appeal.
TV Spot Production Credits
Director — Michael Ryan Fagan
Director of Photography — Justin Smith
Producers — Danielle Galella and Laura George
First Assistant Director — John Hoffman
First Assistant Camera — Julian Canini
Second Assistant Camera — Lewis Dameron
Editor — Steven Thomas
Agency — Wray Ward
