Doors That Make a Statement
2023–2025 OMNICHANNEL CAMPAIGN
Today's garage doors take up to 40% of a home's exterior. So we decided Clopay's doors should literally speak for themselves.
The campaign brings Clopay’s customization options to life by using the door itself as the “O” in bold, dimensional typography. “Doors that Make a Statement” is built on the idea that the garage door can be the talk of the cul-de-sac.
AWARDS
2024 Gold ADDY Award — AAF District 3
2024 Gold ADDY Award — AAF Charlotte
2024 Ad of The Year — DASMA
ROLE
Art Director & Designer
DELIVERABLES
30s OTT Spot
Print Ads
Social + Digital Ads
Product Lookbook
:30s TV Spot
Print Ads
Paid Social
A collection of high-impact Meta and LinkedIn ads.
Display Banners
Experiential Activation
Product Lookbook
CREATIVE TEAM
CDs:James Ward & Heather Dumford
Copywriter: Rachel Baker
Agency: Wray Ward
PRODUCTION TEAM
Director: Michael Ryan Fagan
Director of Photography: Justin Smith
Producers: Danielle Galella + Laura George
First Assistant Director: John Hoffman
First Assistant Camera: Julian Canini
Second Assistant Camera: Lewis Dameron
Editor: Steven Thomas
Copywriter: Rachel Baker
Art Director: Dave Haire
The work doesn’t stop here.
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