Nourish Up
BRAND IDENTITY SYSTEM
Loaves & Fishes and Friendship Trays, two of Mecklenburg County’s most trusted food nonprofits, merged to form a single, unified organization.
We led naming and brand development, creating Nourish Up, a fresh, optimistic identity that honors their legacy while reframing hunger relief through dignity, optimism, and upward movement.
ROLE
Designer
DELIVERABLES
Renaming strategy
Logo & branding
Brand guidelines
Brand application
Brand Launch Event
CREATIVE TEAM
Creative Director: Heather Dumford
Designer: Ida Österman
Copywriter: Rachel Baker
Agency: Wray Ward
The work doesn’t stop here.
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