Nourish Up

Loaves & Fishes and Friendship Trays, two trusted food nonprofits in Mecklenburg County, merged and needed a new brand to reflect their unified mission and longstanding impact. My team and I helped guide this transition through name exploration and the development of a cohesive brand identity, including a logo, color palette, and tagline. The result, Nourish Up, honors their legacy while introducing a fresh, uplifting vision for fighting hunger with dignity.