Ready, Set, Complete.
2024 OMNICHANNEL CAMPAIGN
Metrie needed a compelling way to communicate the time (and cost) saving benefits of their refinished millwork to builders. Our goal was to refine their messaging and develop creative marketing tools that would increase builder engagement and drive purchases.
With this campaign, we emphasized the efficiency and reliability of Metrie Complete, positioning it as the smart choice for builders looking to streamline their workflow without sacrificing quality.
My Role
Art Director + Designer
Creative Team
CDs: James Ward + Heather Dumford
Mascot Illustrator: Ida Österman
Copywriter: Rachel Baker
Agency: Wray Ward
Deliverables
Direct Mail Pieces
Print Ads
Digital Ads
Powerpoint Design
Crumpled Pete
To bring this idea to life, we developed Crumpled Pete, a tape-ball mascot representing wasted materials and inefficiency: something builders could leave behind by choosing Metrie Complete.
Product Video
Featuring our mascot, this product video informed builders
of the time-saving benefits of Metrie Complete.
Direct Mail Series
A set of two custom-designed direct mail pieces and a mailer box featuring moulding samples and touch-up accessories. Each mailer is sealed with blue painter’s tape, which, when peeled back, reveals a hidden savings message.
Full-Page Print and Digital Ads
PowerPoint Design
Refreshed the PowerPoint presentation to align with Metrie’s updated brand look for a polished deck to channel partners.
