Upcycle Arts: The Button
30-SECOND SPOT
Upcycle Arts is a creative reuse nonprofit that transforms donated materials into artful resources for local artists and educators. With the launch of their new retail space, they needed a video to showcase their unique supplies, encourage cash donations to expand programming, and promote their event calendar around Charlotte.
ROLE
Art Director & Stop Motion Designer
Art directed end cards, created paper elements, and shot stop-motion frames
CREATIVE TEAM
Director of Photography: Eric Bader
Editor: Eric Bader
Talent: Caroline Bader
Agency: Wray Ward
DELIVERABLES
30-second Spot
THE IDEA
To capture the spirit of creative reuse, we followed the journey of a single button: lost, discarded, and eventually finding new life in an artist’s hands.
THE EXECUTION
Using a series of quick jump cuts, the button stays in the same spot on screen while everything around it changes.
The spot wraps with a handmade stop-motion end card, tying back to Upcycle Arts’ mission and encouraging viewers to check out their new space.
Stop-Motion End Cards
The Process
We spent a day in the studio arranging the paper elements and capturing the stop-motion frames one shot at a time.
Materials included: 156 hand-cut paper letters, four toy frogs, one hand-made robot, two googly eyes, endless glue, and a jar full of buttons.
The work doesn’t stop here.
EXPLORE ANOTHER PROJECT ↓
